Industries — Retail, E-commerce & D2C

Your best month shouldn't be your platform's best month.

For D2C brands, online retailers, and omnichannel merchants: storefronts and back-office systems that scale for peak season, convert better, and stop paying a percentage of every order to a landlord.

Explore the commerce practice Get a platform fee audit

What hurts

The problems we get called about

A founder's metrics are conversion, margin, and whether the site stays up on sale day. These are the four drags on all three.

Margin lost to the platform

Plan, revenue share, transaction markup, and an app stack — four charges on the same sale, each scaling with your growth.

Peak season on shared infrastructure

The biggest sale of the year rides on a platform's shared capacity and a theme you can't profile, tune, or fix.

Search that loses the sale

Keyword search returns nothing for the query a customer actually typed — and the customer doesn't try twice.

Inventory in three places, correct in none

Storefront, marketplace, and warehouse counts drift apart until an oversell or a stockout forces the reconciliation.

What we build here

Headless storefronts on an owned stack
Catalog and inventory systems reconciled across channels
Order management from checkout to doorstep, returns included
Semantic product discovery and AI search
Personalized recommendations and dynamic pricing on your own data
Demand forecasting, returns intelligence, and fraud prevention
AI support agents grounded in the product catalog and order history

Built to the rules that bind you

PCI-DSS
Checkout and payment flows built to PCI-DSS scope — tokenized, segmented, and auditable.
DPDP Act 2023
Customer data consent-scoped and India-resident where your customers are — and owned by you, not a platform.
Consumer Protection (E-Commerce) Rules, 2020
Disclosure, grievance, and returns requirements for Indian e-commerce reflected in the storefront's flows.

Case study

How it lands in practice

Retail, E-commerce & D2CE-commerce Engineering

[CLIENT] — D2C brand, $[X]M GMV

Problem: Platform plan, revenue share, transaction fees, and an app stack of [N] subscriptions were consuming margin that grew every time sales did.
What we built: A headless storefront on an owned stack, with full catalog, customer, order, and review migration and URL-for-URL redirects.
Measured result: $[X] in annual platform and app fees eliminated
Zero-downtime cutover; organic rankings held through migration
+[X]% conversion after the replatform

Judged on three numbers

Recovered margin, conversion rate, peak-season stability. If we can't move them, we'll say so at the audit.

Explore the commerce practice