Industries — Retail, E-commerce & D2C
Your best month shouldn't be your platform's best month.
For D2C brands, online retailers, and omnichannel merchants: storefronts and back-office systems that scale for peak season, convert better, and stop paying a percentage of every order to a landlord.
What hurts
The problems we get called about
A founder's metrics are conversion, margin, and whether the site stays up on sale day. These are the four drags on all three.
Margin lost to the platform
Plan, revenue share, transaction markup, and an app stack — four charges on the same sale, each scaling with your growth.
Peak season on shared infrastructure
The biggest sale of the year rides on a platform's shared capacity and a theme you can't profile, tune, or fix.
Search that loses the sale
Keyword search returns nothing for the query a customer actually typed — and the customer doesn't try twice.
Inventory in three places, correct in none
Storefront, marketplace, and warehouse counts drift apart until an oversell or a stockout forces the reconciliation.
What we build here
- Headless storefronts on an owned stack
- Catalog and inventory systems reconciled across channels
- Order management from checkout to doorstep, returns included
- Semantic product discovery and AI search
- Personalized recommendations and dynamic pricing on your own data
- Demand forecasting, returns intelligence, and fraud prevention
- AI support agents grounded in the product catalog and order history
Built to the rules that bind you
PCI-DSS
Checkout and payment flows built to PCI-DSS scope — tokenized, segmented, and auditable.
DPDP Act 2023
Customer data consent-scoped and India-resident where your customers are — and owned by you, not a platform.
Consumer Protection (E-Commerce) Rules, 2020
Disclosure, grievance, and returns requirements for Indian e-commerce reflected in the storefront's flows.
Judged on three numbers
Recovered margin, conversion rate, peak-season stability. If we can't move them, we'll say so at the audit.